How to Improve Your Search Engine Ranking

Your search engine ranking, or search engine position, is determined by the relevance of your web page to the search term, or keyword, used by a search engine user seeking information: or so most SEO experts will tell you. They are wrong!

I sometimes wonder who I am to say that the experts are wrong, because they should know better than I, but do they really? Why should I be wrong and they right just because they call themselves SEO ‘experts’ or SEO ‘professionals’? I used to think that when I was younger, but now that I have grown up I realize that not all self-proclaimed ‘experts’ actually know more than I do, and most ‘professionals’ are only such because they make money from what they do. It doesn’t make them right!

So I would repeat my first paragraph, but it would just needlessly take up space. The reason that they are wrong is that your search engine results position, or your search engine ranking as many call it, is determined by how Google, or the other search engines, calculate your relevance from the mathematical formulae known as ‘algorithms’. From now on I will use ‘Google’ for all search engines, rather than keep writing ‘and the other search engines’. OK?

In other words, my point is that it is Google’s calculation that matters, not the relevance of your web page to the keyword. Let’s just accept that without argument, because it is a fact. The relevant point is that if we meet the needs of that algorithm then we will have met Google’s needs for a high listing, irrespective of the needs of the search engine user. So let’s get started.

Your search engine ranking is the result of a combination of factors. The three major common factors with respect to your web page content are:

1. The Title Tag

Your html should include a title tag between the two HEAD tags. That can include your business name to promote your branding, but must include your keyword for the page. Google results pages, not domains, so each page must be optimized for a different keyword. Your title must include your keyword.

2. The Heading Tags.

Your page content must be headed with headline for the content. That must include your page keyword (a keyword can be a single word or a long phrase) and be contained within H1 tags. Paragraphs can have their own headings, where you use H2 tags and secondary keywords that are used in each paragraph.

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3. Keyword density. Don’t believe those that say you must have 3% keyword density (KD). That means 12 times in a 400 word passage, and if your keyword is, for example, ‘How to Improve Your Search Engine Ranking’, a KD of 3% would mean that 84 of your 400 words would be keywords (3 x 7 x 400/100). That is total nonsense, and your text would be in danger of being regarded as keyword spamming.

In fact you only need to include your keyword 3 times in a 400 word article, not 3%. The rest of your relevance would come from the rest of the text on your page. That is the purpose of Google’s LSI algorithm, or latent semantic indexing. You do not actually need any keywords on your web page, because Google will calculate what your page is about from the character strings in your text.

However you shouldn’t lose out, and it might help, if you use a maximum of 1% keyword density, or 4 instances (excluding the title and heading) in a 400 word page. But certainly no more

The biggest influence of these three will be the title and heading tags. After that we can look at your internal linking structure, and also external links to and from your website. However, these are the basic methods of improving your search engine ranking, and there are even better ways of achieving that. Your search engine position can be influenced tremendously by your internal linking structure, and that can have a significant influence on your search engine listing position.

Other than that, there are many specialized techniques such as the structure of your website and the way you lead search engine spiders around your site. That can be a significant factor in your search engine ranking, and while many people have heard of, and perhaps know how to properly use, the Title and Heading tags, few understand the negative significance of allowing a search engine crawler to hit a link to another page before it has a chance to check out the content on their home page.

Use this proprietary Keyword Competitiveness score to determine the difficulty of ranking different keywords in the top 10 Google results.

There is a lot to be learned about your search engine position, and these tips should help you to achieve a higher search engine ranking and draw in an increasing amount of free traffic from search engines such as Google.

If you need to get more traffic to your site, and a better search engine ranking, you must apply the more advanced techniques you will find at where Er.Bhuvnesh Bhushan Dohare will show you how to get a quick and high search engine position.

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