Key Strategies for Small Businesses to be More Social with Social Media
We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content.
You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all.
You need to include sharing non-promotional content and interacting with your followers on your to-do list each and every week.
Also Read: The Biggest Social Media Changes in 2020
How Much Self-Promotion is Too Much?
I like to use the 20/80 rule, a widely-accepted ratio for sales posts vs. other content.
The other 80% of your posts should be content that your target audience will find interesting. You could post links to articles, blogs and videos on everything from healthy recipes to self-care tips. Make sure that if you share humorous photos, videos or articles that they’re appropriate for your audience and your industry.
All of your content can be valuable and increase your presence if you speak authentically to your followers.
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Get to Know Your Followers
Part of a good strategy includes setting time aside each week (or hiring a marketing company to do this for you) to go into your Facebook, Twitter, Instagram and LinkedIn accounts and:
Building trust with your followers makes them more likely to purchase your products or services and to be loyal to your brand.
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If you do build a set of active and loyal followers who engage with you, be sure you follow them back and interact with them on a regular basis to keep them happy.
Access is Everything
If you’re constantly switching between your work and personal devices, it can be easy to accidentally tweet something you don’t want to share on your business pages on facebook or vice versa.
Larger companies may have several pros accessing accounts. Even small- and medium-sized companies might outsource their strategy and promoting a marketing company (like ours).
To keep your social media presence positive, make sure you take away access from people who are no longer with the company, and if you do outsource your social media marketing, ensure the company you’ve hired does the same.
Yikes. Knowing who’s posting is just as important as what you’re posting.
By creating the right strategy for your target audience and aiming for relationships, not followers, you’ll be well on your way to building a better social media presence.