Now a day’s everyone wants to rank first on Google while searches for his company products and services. Everyone wants to know how to optimize a website for search engines. In this topic, I tell you the fact of website ranking on Google. How to Optimise a Website for Search Engines.
SEO is the base of website ranking. Using SEO white hat techniques you can rank your website on search engines very well. I am going to teach you, how you can setup SEO for your website. Seo basically divided into two formats. On page SEO and Off page SEO. On the page, SEO includes the work we have done on the website, such as update content, H1, H2 heading, Meta tags, Meta description, etc.
To start working on SEO first of all you have to find out some perfect keyword for your business website, according to your company products and services. The perfect tools for keyword selection are google keyword planner, Semrush, etc. Just enter your keyword on keyword planner select category of your products and location. It will show you the suggested keyword list related to your keyword. Always try to use low and medium competition of keyword because if you select high-level competition keyword. They will consume lots of time to rank on the first page. Medium level keyword + high search volume = SEO Success.
After selecting the keyword you have to find out the landing page for the selected keyword. You can find the landing page for a keyword using this technique (your website name.com keyword). Take this all record in your excel sheet. After searching for a landing page, you have to write the unique description for each page to find during the landing page selection. Your website title must be in between 55 to 60 characters long and each description is also in between 150 to 160 character long.
How to Optimise a Website for Search Engines
Next task is to update these title and description into the website. Go to your website C-Panel and update each page. In WordPress, you can install Yoast SEO plugin to update title and description of your website. Yoast SEO plugin also has its own sitemap, you don’t need to install any external sitemap for your website. After doing this work you have to register your website on searching engines like Google, Bing, Yahoo, etc.
After doing well on page SEO work, you have to start working on Off page SEO.
Off page SEO task includes:
- Web 2.0
- Links from other relevant sites
- Directory submission
- Social Bookmarking
- Article Submission & Article spinning
- Profile link
- Video Marketing
- Press Releases
- Google Ping
- RSS Submission Social Media Marketing
After performing this all task correctly your website will rank on Google first page definitely. The page explains to you ‘How to Optimise a Website for Search Engines’.